Read moreI have learned that once you
understand that meanings are
in people [readers], you actually
write better. If you want them
to understand something your
way, you have to tell them
exactly how it is. If you leave it
up to them,
they will see it their own way.—Former student of mine
Paper or Video?
In a world of innovation, it is fascinating to discover that sometimes the old ways are still better. Take for example the introduction of the huge, “Harry-Potter-sized” paper playbook given to Oregon Duck defensive players this spring by their new coordinator, Brady...Read moreI don’t write books,
I think it is a terrible business,
and a bad idea for most people—
but I do launch mission.—Darren Hardy
Why a Good Book Is a Secret Door
So, maybe I’m a bit off . . . with a funny sense of humor . . . but I loved this, so I thought I would share it. Enjoy . . . this illustrates why creativity can be so...Read moreWriting a book is a tremendous experience.
It pays off intellectually.
It clarifies your thinking.
It builds credibility.
It is a living engine of marketing and idea spreading,
working every day to deliver
your message with authority.
You should write one.—Seth Godin
Recent Comments