The big kahuna in content marketing is the book.
—Michael Bungay Stanier,
“Exactly how I self-published my book, sold 180,000 copies, and nearly doubled my revenue”
If a nation loses its storytellers,
it loses its childhood.
Who wants to become a writer?
Because it’s the answer to everything. . . .
It’s the streaming reason for living.
To note, to pin down, to build up, to create,
to be astonished at nothing,
to cherish the oddities,
to let nothing go down the drain,
to make something,
to make a great flower out of life,
even if it’s a cactus.
Keep a small can
of WD-40 on your desk—
away from any open flames—
to remind yourself
that if you don’t write daily,
you will get rusty.