Judging a Book by Its Cover

Judging a Book by Its Cover

Yeah, I know you’re not supposed to do that, but far too many authors underestimate the power of the physical design of a book. Today more than ever, the look and feel may not tell you much about the quality of writing or depth of thought put into a book, but they do...
The perfect storm  that creates a bestseller  (part four)

The perfect storm that creates a bestseller (part four)

  (If you haven’t read the previous posts in this series yet, here are parts one, two, and three) As you likely remember reading in the first three parts of this series, bestsellers—books that sell hundreds of thousands of copies, if not a million or more—happen...