Rick KillianLessons from a ghost . . .
If you are someone with a message—whether for your business, nonprofit, ministry, agency, political candidate, speaker, journalist, etc.—something inside of you is probably telling you to write a book. And the truth of the matter is, writing a book is a powerful,...read more
Don’t try to figure out what other
people want to hear from you;
figure out what you have to say.
It’s the one and only thing
you have to offer.
I hate to write.
I love having written.
The big kahuna in content marketing is the book.
—Michael Bungay Stanier,
“Exactly how I self-published my book, sold 180,000 copies, and nearly doubled my revenue”
I am always chilled and astonished
by the would-be writers who ask
me for advice and admit,
quite blithely, that they “don’t have
time to read.” This is like a guy
starting up Mount Everest saying
that he didn’t have time to buy
any rope or pitons.
Yeah, I know you’re not supposed to do that, but far too many authors underestimate the power of the physical design of a book. Today more than ever, the look and feel may not tell you much about the quality of writing or depth of thought put into a book, but they do...read more
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