Read moreThe big kahuna in content marketing is the book.
—Michael Bungay Stanier,
“Exactly how I self-published my book, sold 180,000 copies, and nearly doubled my revenue”
Understanding the Writing Process for Fun and Profit
Most of us have learned to approach writing as an activity. “I need to write __________,” fill in the blank: “an email,” “a report,” “a marketing blurb,” “a letter,” “a book,” or the like. We sit down, we draft what we want to say, we reread it to check for typos,...Read moreTo hell with last words.
Let’s try to make
one sentence
that’s rightly positioned
within a manageable context
so that we can utter it
to somebody else
and they’ll understand it.—Wendell Berry
Wendell Berry discusses life
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