When I sit down to write a book,
I do not say to myself,
“I am going to produce
a work of art.” I write it
because there is some
lie that I want to expose,
some fact to which
I want to draw attention,
and my initial concern
is to get a hearing.

—George Orwell

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Get Your Book’s Audience Right

Get Your Book’s Audience Right

If you are someone with a message—whether for your business, nonprofit, ministry, agency, political candidate, speaker, journalist, etc.—something inside of you is probably telling you to write a book. And the truth of the matter is, writing a book is a powerful,...

Intuition makes us look at
unrelated facts and then think
about them until they can all
be brought under one law. . . .
Intuition is the father of new
knowledge, while empiricism is
nothing but an accumulation of
old knowledge. Intuition,
not intellect, is
the “open sesame” of yourself.

—Albert Einstein

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Judging a Book by Its Cover

Judging a Book by Its Cover

Yeah, I know you’re not supposed to do that, but far too many authors underestimate the power of the physical design of a book. Today more than ever, the look and feel may not tell you much about the quality of writing or depth of thought put into a book, but they do...

Don’t try to figure out what other
people want to hear from you;
figure out what you have to say.
It’s the one and only thing
you have to offer.

—Barbara Kingsolver

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