Don’t try to figure out what other
people want to hear from you;
figure out what you have to say.
It’s the one and only thing
you have to offer.
I hate to write.
I love having written.
The big kahuna in content marketing is the book.
—Michael Bungay Stanier,
“Exactly how I self-published my book, sold 180,000 copies, and nearly doubled my revenue”