Just you write the book you want to write and if you write it with enough passion and enough skill, maybe other people will want to read it too. 

—Emma Donoghue,
The 10-Minute Writer’s Workshop

I hate to write.
I love having written.

—Dorothy Parker

The big kahuna in content marketing is the book.

—Michael Bungay Stanier,
“Exactly how I self-published my book, sold 180,000 copies, and nearly doubled my revenue”