Get Your Book’s Audience Right

Get Your Book’s Audience Right

If you are someone with a message—whether for your business, nonprofit, ministry, agency, political candidate, speaker, journalist, etc.—something inside of you is probably telling you to write a book. And the truth of the matter is, writing a book is a powerful,...

Intuition makes us look at
unrelated facts and then think
about them until they can all
be brought under one law. . . .
Intuition is the father of new
knowledge, while empiricism is
nothing but an accumulation of
old knowledge. Intuition,
not intellect, is
the “open sesame” of yourself.

—Albert Einstein

Read more
Judging a Book by Its Cover

Judging a Book by Its Cover

Yeah, I know you’re not supposed to do that, but far too many authors underestimate the power of the physical design of a book. Today more than ever, the look and feel may not tell you much about the quality of writing or depth of thought put into a book, but they do...

Don’t try to figure out what other
people want to hear from you;
figure out what you have to say.
It’s the one and only thing
you have to offer.

—Barbara Kingsolver

Read more

Just you write the book you want to write
and if you write it with enough
passion and enough skill,
maybe other people
will want to read it too. 

—Emma Donoghue,
The 10-Minute Writer’s Workshop

Read more