Read moreIf you would not be forgotten
As soon as you are dead and rotten,
Either write things worth reading,
Or do things worth the writing.—Benjamin Franklin
Read moreWriting a book is a tremendous experience.
It pays off intellectually.
It clarifies your thinking.
It builds credibility.
It is a living engine of marketing and idea spreading,
working every day to deliver
your message with authority.
You should write one.—Seth Godin
The perfect storm that creates a bestseller (part four)
(If you haven’t read the previous posts in this series yet, here are parts one, two, and three) As you likely remember reading in the first three parts of this series, bestsellers—books that sell hundreds of thousands of copies, if not a million or more—happen...
Bestseller: “You keep using that word. I do not think it means what you think it means.”
(Over the next couple of weeks, I want to look at what goes into making a bestseller. The first stop on that tour will be to get a better understanding of the term.) Romeo famously asked, “What’s in a name?” By the end of the play, he got his answer—apparently...
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