The big kahuna in content marketing is the book.
—Michael Bungay Stanier,
“Exactly how I self-published my book, sold 180,000 copies, and nearly doubled my revenue”
I am always chilled and astonished
by the would-be writers who ask
me for advice and admit,
quite blithely, that they “don’t have
time to read.” This is like a guy
starting up Mount Everest saying
that he didn’t have time to buy
any rope or pitons.
It’s easier to persist
with commas if you know
you’re engaged in some
human activity that has
very great consequences
for your full development
as a human being.
Don’t say the
old lady screamed.
Bring her in and
let her scream.