Rick KillianLessons from a ghost . . .
The big kahuna in content marketing is the book.
—Michael Bungay Stanier,
“Exactly how I self-published my book, sold 180,000 copies, and nearly doubled my revenue”
I hate to write.
I love having written.
I am always chilled and astonished
by the would-be writers who ask
me for advice and admit,
quite blithely, that they “don’t have
time to read.” This is like a guy
starting up Mount Everest saying
that he didn’t have time to buy
any rope or pitons.
Yeah, I know you’re not supposed to do that, but far too many authors underestimate the power of the physical design of a book. Today more than ever, the look and feel may not tell you much about the quality of writing or depth of thought put into a book, but they do...read more
It’s easier to persist
with commas if you know
you’re engaged in some
human activity that has
very great consequences
for your full development
as a human being.
Don’t say the
old lady screamed.
Bring her in and
let her scream.
Sign up to receive blogs
announcements in your inbox!