The big kahuna in content marketing is the book.
—Michael Bungay Stanier,
“Exactly how I self-published my book, sold 180,000 copies, and nearly doubled my revenue”
I hate to write.
I love having written.
I am always chilled and astonished
by the would-be writers who ask
me for advice and admit,
quite blithely, that they “don’t have
time to read.” This is like a guy
starting up Mount Everest saying
that he didn’t have time to buy
any rope or pitons.